Vision

A paradigm shift in the technology marketplace

From hosted services to market consolidation, new standards and a unique competitive business climate have emerged since the turn of the decade. Today's technology buyer must now think like a CEO and often times the technology purchase is elevated to a CEO or boardroom decision. Executives are concerned with creating efficiencies, lowering total cost of ownership, increasing return on investment…and all without sacrificing quality and project timelines.

Meanwhile, technology vendors are required to think more strategically. Their decisions range from entering new markets to extending product offerings to outsourcing development to an offshore vendor. For today's technology vendor, quality, price and time-to-market can no longer be sacrificed. Demonstrating the monetary value of a technology solution in light of buy-side pressures is critical in today's market. Ultimately, technology vendors must demonstrate a bottom-line impact or risk losing business.

A refined approach to achieve market leadership

While IT remains key to operations at all major corporations, technology vendors today are challenged to align vendor-side practices with market expectations. Articulating and demonstrating value through their marketing and sales efforts, backed up by delivering on the promised value of software once implemented, is essential to growth.

With the advent of alternative business models enabled by recent technological evolutions such as open source, software as a services (SaaS), hosted web services and web-based support, companies are operating more efficiently. More efficient business models are creating the perception of software as a commodity and influencing the ways in which companies sell their solutions. This is forcing companies to develop highly competitive pricing structures to achieve growth, market leadership, and in some cases even survival.

Turn the value of technology into revenue

In today's cut-throat business climate, companies cannot afford to compete by yesterday's standards and measures of success. Technology vendors must re-evaluate how they respond to the changes in today's marketplace by:

• Developing new strategies that reinforce and realign core differentiators and alternative business models with customer expectations; and,
  
• Operationally deploying these strategies successfully to articulate, sell and
  deliver the value of their solutions to customers.
  

Tioga Ventures helps technology companies develop comprehensive growth plans around their products, market and revenue opportunities to overcome strategic, organizational and operational challenges that slow returns.

Tioga had led clients through transformational change, unleashing new organizational models, value equations and opportunity to sustain long-term competitive advantage for growth and success. Tioga is committed to helping their clients turn the value of their technology into revenue.